Ciao Ciao Pizzeria
From Naples to Brasilia, the journey of creating a brand.
The challenge
Our challenge here was to create an identity for a new Neapolitan pizzeria that would be able to translate its quality, its unique flavor, the 360° consumption experience and the contemporary touch unlike other pizzerias.
How
With the Snowland’s naming dynamics, an exclusive development, we combine the traditional with the modern to deliver a work of excellence, aligned and built in an intense exchange with customers. The result is a dynamic, provocative, fun and up-to-date brand.
Ficha técnica
Team
Lucas Malta, Gabi Neves, Maria Loes, Diego Isaac, Juliana Neves
Delivery
Branding, Brand floor, CSD Matrix, Definition and validation of personas, User journey, Strategic planning, Naming, Brand visual identity and graphic materials
